Why the lean idea of ‘launch fast and iterate’ doesn’t work and what to use instead… In honour of the ground breaking behavioural economics book, Thinking, Fast and Slow, I thought I’d leverage their...
Do you recall the days when the £ sterling was strong and the € euro was weak and on the verge of collapse? And what changed? Well, it was July 2012 when Mario Draghi – the Euro’s ECB...
You don’t need anyone to tell you that your revenues depend on digital marketing. Nor do you need reminding that ecommerce sales have (more or less) doubled and virtual sales meetings have replaced...
…how well can you answer this question: What pain / worry / fear / concern is your startup solving or removing? But why is this such a hard question to answer? For some reason - we humans seem to be...
Here’s a photo of me about to write my Breakthrough Canvas at the start of 2019. Yes, I know, as a team we designed and built The Breakthrough Canvas… …then we tested it –...
We’ve just launched a new 4.0 version of the Breakthrough Business Model Canvas here… Updated, upgraded and ready to use! Get clarity, gain traction, shred marketing costs and...
Updated for the Breakthrough Business Model Canvas 4.0 From Business Model Canvas to a Breakthrough The original Business Model Canvas concept gave us a huge step forward for developing business...