The Breakthrough Startup Business Model Canvas is the business model canvas for purpose driven startups that uses a simplified structure to lead founders from their ‘why’ to their ‘how’ of execution by distinguishing users from customers and establishing how to use ‘customer feelings’ to build repeat business and set prices that work for your startup now and later, as you begin to scale.

Breakthrough Business Model Canvas 4-0

Click to save the business model canvas here – and print out a high quality pdf version locally, to start answering the questions and building your model.

Breakthrough Startup Business Model Canvas

The key is to begin with ‘purpose’ or ‘why’ and then following the steps answer each section as clearly as you can. When you reach the final – and most important section – execution – you should have a clear plan and a sense of excitement about your startup journey.

The key here is that ‘grit’ or the determination to succeed – even though the odds are against you – is largely down to an ability to connect two things; talent AND a deep sense of purpose. If you have talent and only a light sense of purpose, it is likely that you will struggle to execute. Hence, although execution is the most important action and outcome – it comes last in our business model planning:

To help further, we’ve built videos to guide you through the earlier sections – which you can watch for free here – or you can read about how the Breakthrough Business Model Canvas works here.

To download a high definition version of the Breakthrough Business Model Canvas – please scroll to the end of this page:

(If you are already scaling – check out our Scaleup Business Model Canvas)