Let’s ask – What makes a Successful Startup? Answer: Data focus (not ‘tech’ focus) Let me explain… If we follow the startup and business media we can fall into the trap...
Everyone in the startup world talks about your North Star and Magic Moment – but what are they? Why do they matter? And how do you both find your missing piece and use that insight to grow...
Getting your startup pricing strategy right is like cooking – it is neither a science driven by numbers and data, nor is it an art based purely on instinct and ‘inner feelings’; it...
I have conversations with founders on a daily basis whose persistence and resilience is awe inspiring. However, all startup founder paths to success follow similar patterns – where the...
Actually, spoiler alert – I already have an answer… and they are: Engagement, Engagement and Engagement! Engagement for your users (well, we know about that), but also, engagement with...
Coronavirus has reinforced how connected we are to everyone else, and this thread now weaves through nearly everything we do to build our startups…and community. Hence, community building lies at the...
Building new channels of leads and sales is expensive in terms of time and/ or resource — so, is now the right time to make the investment for your startup? And if so, how do you do it? In this...
Revenue is the new growth! So hack revenue – not growth! VCs have been talking about ‘profit’ since We/ WeWork’s IPO fell apart in summer 2019, but we’re now hearing the...
Why building trust is your ‘go to’ test for emerging safely… Quick take away: if you have only 10 seconds — the secret to firstly survive and then thrive in a time of crisis is to build trust —...
We’ve changed the way we shop and buy since the coronavirus lockdown — in part or in full- so how does selling respond? The shift from problem solving to ‘problem finding’ is a trend that was...
Don’t cut costs — be more radical if your market has suddenly stopped. 12 years ago, I was running a international scaleup as our market got wiped out by the credit crunch. Today, many high growth...
I’m an optimist – despite the horrible politics of the last few years – Trump to Brexit to Orban in Hungry and Putin in Russia – I’m hopeful that the next decade will be a great one! As the saying...
1. Instead of building an email list of prospects – build a Facebook Group instead? 2. Focus your email lists of your existing / renewing / repeating clients rather than people ‘getting...
Do you have a website? Of course you do. Or perhaps you have a blog? Or have written a book or guide? Certainly if you are a consultant or part of a business, then that business will have a website...
The question occupying all media folk is 'will content sell online?' To which there is not yet a satisfactory answer. Why? I suggest that the question itself is nonsense and hence the...
Is the development of the internet entering a new 3rd phase? I think so. And curiously, this phase is driven by credit and business needs not technical developments. In the first phase – pre...
Effective use of the Internet can be the difference between acquiring profitable new business in this downturn and just wasting money on empty design and confusing messages. Sadly, many businesses...
Obviously the answer to the question posed in the title is ‘Both’. In this blog I’m going to explore the nature of the threats and opportunities posed by online and new technology...
Luke Johnson, writing in yesterday's FT, asked a great question. Who of quality is willing to join an ailing concern? At the same time he raised the issue that some of the great business...
Why the Internet is killing local news – but could yet offer a route to survival Take local newspapers. These businesses are closing down at a greater speed in this current recession for two reasons...
Take local newspapers. These businesses are closing down at a greater speed in this current recession for two reasons. Firstly, their business models have been weak and the market oversupplied for...