Actually, spoiler alert – I already have an answer… and they are: Engagement, Engagement and Engagement! Engagement for your users (well, we know about that), but also, engagement with...
Coronavirus has reinforced how connected we are to everyone else, and this thread now weaves through nearly everything we do to build our startups…and community. Hence, community building lies at...
Building new channels of leads and sales is expensive in terms of time and/ or resource — so, is now the right time to make the investment for your startup? And if so, how do you do it? In this...
Revenue is the new growth! So hack revenue – not growth! VCs have been talking about ‘profit’ since We/ WeWork’s IPO fell apart in summer 2019, but we’re now hearing the...
Why building trust is your ‘go to’ test for emerging safely… Quick take away: if you have only 10 seconds — the secret to firstly survive and then thrive in a time of crisis is to build...
We’ve changed the way we shop and buy since the coronavirus lockdown — in part or in full- so how does selling respond? The shift from problem solving to ‘problem finding’ is a trend that was...
Don’t cut costs — be more radical if your market has suddenly stopped. 12 years ago, I was running a international scaleup as our market got wiped out by the credit crunch. Today, many high...
I’m an optimist – despite the horrible politics of the last few years – Trump to Brexit to Orban in Hungry and Putin in Russia – I’m hopeful that the next decade will be a great one! As the...
1. Instead of building an email list of prospects – build a Facebook Group instead? 2. Focus your email lists of your existing / renewing / repeating clients rather than people ‘getting...
What’s different about Media Modo? We do ‘Innovation Marketing’ Okay, so what’s that? Well, let’s say you want to reach a new group of customers, customers based in a...
Media Modo is close to agreeing the delivery of a business accelerator for digital and knowledge based startup businesses in the North West of England. Final location is currently under discussion...
Following on from the research that is being finalised at Manchester Business School and the success of the Enterprise Freelance Fairs, Media Modo will shortly be launching a tool to help founders...
The Times and Sunday Times are taking their first steps to charging for news. You can register at to get a ‘preview’ of what is to come – and yes, it is all about paying, but it is...
An innovative business fair is being launched by Chester based Entrepreneur Neil Lewis. Neil has had an eventful business career to date. He successfully grew his first business to a point where it...
The FT is not going to ‘sell content’ online but they are going to start to sell daily newspapers online. Remember, the daily newspaper is the essence of any newspaper brand. In an...
Apples’ new iPad was launched to much excitement and so many blogs that it seemed to be pretty pointless giving any further response to the new product – yes, we all agreed, it was...
Do you have a website? Of course you do. Or perhaps you have a blog? Or have written a book or guide? Certainly if you are a consultant or part of a business, then that business will have a website...
The question occupying all media folk is 'will content sell online?' To which there is not yet a satisfactory answer. Why? I suggest that the question itself is nonsense and hence the...
Is the development of the internet entering a new 3rd phase? I think so. And curiously, this phase is driven by credit and business needs not technical developments. In the first phase – pre...
Effective use of the Internet can be the difference between acquiring profitable new business in this downturn and just wasting money on empty design and confusing messages. Sadly, many businesses...
Obviously the answer to the question posed in the title is ‘Both’. In this blog I’m going to explore the nature of the threats and opportunities posed by online and new technology...
Luke Johnson, writing in yesterday's FT, asked a great question. Who of quality is willing to join an ailing concern? At the same time he raised the issue that some of the great business...
Why the Internet is killing local news – but could yet offer a route to survival Take local newspapers. These businesses are closing down at a greater speed in this current recession for two...
Take local newspapers. These businesses are closing down at a greater speed in this current recession for two reasons.Firstly, their business models have been weak and the market oversupplied for...