Okay, you’ve got a great product (or perhaps, just a prototype, or even just a concept) and you want to take to market… how will you do this?
Traditionally, you might develop the product – and then subsequently take it and sell it. Or perhaps you might have heard this called ‘market research’.
But this method has failed at such a high rate (generally thought to exceed a failure rate of 99%) that it is no longer considered valid.
So, how do you take a product to market?
Well, actually, it is the other way around – you bring your market to your product.
That is, you begin working and interacting with your market from the very first day that you begin developing your product. You allow your customers – potential or real – to influence and affect what you build and create.
This is called an iterative process and it has its roots in agile software development. This is different from traditional market research as it is about creating two way conversations around solving problems that people or businesses are already encountering.
We can help advise or build a process to allow you to do this. Contact us to find out more…
