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<channel>
	<title>Media Modo</title>
	<atom:link href="http://www.mediamodo.co.uk/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mediamodo.co.uk</link>
	<description>New media tools to help entrepreneurs to succeed</description>
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		<title>Health Communities &#8211; fitness &#8211; skin</title>
		<link>http://www.mediamodo.co.uk/2012/04/health-communities-fitness-memory/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=health-communities-fitness-memory</link>
		<comments>http://www.mediamodo.co.uk/2012/04/health-communities-fitness-memory/#comments</comments>
		<pubDate>Sat, 21 Apr 2012 15:46:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[skin]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=419</guid>
		<description><![CDATA[Health and health related issues &#8211; such as sports and fitness &#8211; are a key growth business area. In fact, recent reports show what business angels are prioritising investment into health related business, devices and services. With that in mind, we have been supporting the growth of health communities &#8211; from the issue of itching [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Health and health related issues &#8211; such as sports and fitness &#8211; are a key growth business area.</strong></p>
<p>In fact, recent reports show what business angels are prioritising investment into health related business, devices and services.</p>
<p>With that in mind, we have been supporting the growth of health communities &#8211; from the issue of<a title="itchy skin" href="http://www.itchingskin.info" target="_self"> itching skin</a> and a <a title="health and fitness supplements" href="http://www.health-and-fitness-supplements.com">health and fitness supplements</a> site on how to safely support health issues when developing fitness or doing intensive sport and <a title="Get Fit NW Manchester and Liverpool" href="http://www.fitnw.com">Get Fit NW</a> &#8211; a site aimed at helping people find local personal trainers and support for their fitness and weight management goals.</p>
<p>The really interesting point about health, from an investment or business building perspective, is that real interest (and willingness to spend) begins when people reach 40 or so years old.</p>
<p>Hence, western markets &#8211; and the English speaking / internet enabled world is a pretty close fit &#8211; is growing old rapidly and more and more people are past 40 years old and either thinking about health and fitness or actively engaged in maintaining better health and fitness levels.</p>
<p>Hence, as a growth market, Media Modo have decided to support and build health and fitness related online communities.</p>
]]></content:encoded>
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		<item>
		<title>Equity Team Tool</title>
		<link>http://www.mediamodo.co.uk/2012/01/equity-team-tool/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=equity-team-tool</link>
		<comments>http://www.mediamodo.co.uk/2012/01/equity-team-tool/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 12:30:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation & Strategy]]></category>
		<category><![CDATA[Startup and Innovation Teams]]></category>
		<category><![CDATA[equity team tool]]></category>
		<category><![CDATA[eteamtool]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[startups strategy]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=489</guid>
		<description><![CDATA[You are a startup or early stage innovation team. Great! You&#8217;ve identified key missing attributes in your team and you&#8217;ve found the right people to join. Even better. Now, what do you offer them? If you can&#8217;t offer a full salary, then you&#8217;ll be offer some equity (or in some cases, no salary &#8211; just [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.mediamodo.co.uk/wp-content/uploads/2011/03/eTeam_Avatar_3.jpg"><img class="alignright size-thumbnail wp-image-360" title="eTeam_Avatar_3" src="http://www.mediamodo.co.uk/wp-content/uploads/2011/03/eTeam_Avatar_3-150x150.jpg" alt="" width="150" height="150" /></a>You are a startup or early stage innovation team. Great!</strong></p>
<p>You&#8217;ve identified key missing attributes in your team and you&#8217;ve found the right people to join. Even better.</p>
<p>Now, what do you offer them?</p>
<p>If you can&#8217;t offer a full salary, then you&#8217;ll be offer some equity (or in some cases, no salary &#8211; just equity!).</p>
<p>How do you..</p>
<ul>
<li>know how much to offer &#8211; so that they are motivated</li>
<li>know when to offer &#8211; when they have delivered or proven themselves or do you use claw backs</li>
<li>decide what you expect for the equity</li>
<li>build a model to release the equity back if they haven&#8217;t delivered.</li>
</ul>
<p>&#8230;and do all this without upset and without distracting you from the day to day business?</p>
<p>It is not easy &#8211; and that is why we have built the <a title="Equity Team Tool" href="http://www.eteamtool.com/equity-team-tool/">Equity Team Tool</a> &#8211; it provides the innovation or startup leaders a simple rational model to explain how and why equity is being shared and, critically, to show who the original (but now diluted) stakes are actually worth more.</p>
<p><strong>If you would like us to set up the Equity Team Tool model for your startup or innovation team, <a href="/contact/">please get in touch&#8230;</a></strong></p>
]]></content:encoded>
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		<title>Idea Alive to launch business accelerator weekend</title>
		<link>http://www.mediamodo.co.uk/2011/10/idea-alive-to-launch-business-accelerator-weekend/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=idea-alive-to-launch-business-accelerator-weekend</link>
		<comments>http://www.mediamodo.co.uk/2011/10/idea-alive-to-launch-business-accelerator-weekend/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 15:24:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[business accelerator]]></category>
		<category><![CDATA[high growth startups]]></category>
		<category><![CDATA[idea alive]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=411</guid>
		<description><![CDATA[Idea Alive will launch its first business accelerator weekend on the 11th November in Manchester. A business accelerator weekend is designed to create and form fledgling businesses in a matter of two days &#8211; with a presentation to follow a couple of days later to handpicked venture capitalists and business angels.]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.mediamodo.co.uk/wp-content/uploads/2011/10/idaea-alive-CMYK-Sml.jpg"><img class="alignright size-medium wp-image-413" title="idaea-alive-CMYK-Sml" src="http://www.mediamodo.co.uk/wp-content/uploads/2011/10/idaea-alive-CMYK-Sml-300x117.jpg" alt="idaea-alive-CMYK-Sml" width="300" height="117" /></a><a title="business accelerator manchester" href="http://www.ideaalive.co.uk">Idea Alive</a><strong> will launch its first business accelerator weekend on the 11th November in Manchester.</strong></strong></p>
<p>A business accelerator weekend is designed to create and form fledgling businesses in a matter of two days &#8211; with a presentation to follow a couple of days later to handpicked venture capitalists and business angels.</p>
]]></content:encoded>
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		<title>22nd November &#8211; celebrating National Freelancers Day</title>
		<link>http://www.mediamodo.co.uk/2011/10/22nd-november-celebrating-national-freelancers-day/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=22nd-november-celebrating-national-freelancers-day</link>
		<comments>http://www.mediamodo.co.uk/2011/10/22nd-november-celebrating-national-freelancers-day/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 15:30:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Media Modo]]></category>
		<category><![CDATA[enterprise freelance fair]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/2011/10/22nd-november-celebrating-national-freelancers-day/</guid>
		<description><![CDATA[<p><a href="http://www.mediamodo.co.uk/wp-content/uploads/2011/10/EFF-logo-low-res.jpg"></a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mediamodo.co.uk/wp-content/uploads/2011/10/EFF-logo-low-res.jpg"><img class="alignright size-thumbnail wp-image-408" title="EFF logo low res" src="http://www.mediamodo.co.uk/wp-content/uploads/2011/10/EFF-logo-low-res-150x150.jpg" alt="EFF logo low res" width="150" height="150" /></a>On the 22nd November, <a href="http://www.enterprisefreelancefair.co.uk/manchester">Enterprise Freelance Fair will be celebrating National Freelancers Day &#8211; a whole day early &#8211; in Manchester</a>.</p>
<p>We&#8217;ll be debating the benefits and advantages of freelancers and celebrating their work. We&#8217;ve also got some fantastic offers for delegates and of course, we&#8217;ll be running our tailored networking sessions in which we match freelancers and potential clients / businesses.</p>
<p>Click for more information &#8211; <a href="http://www.enterprisefreelancefair.co.uk/manchester">Manchester Freelance Job Fair</a></p>
]]></content:encoded>
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		<title>12th Oct &#8211; Startup Workshop Manchester</title>
		<link>http://www.mediamodo.co.uk/2011/10/12th-oct-startup-workshop-manchester/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=12th-oct-startup-workshop-manchester</link>
		<comments>http://www.mediamodo.co.uk/2011/10/12th-oct-startup-workshop-manchester/#comments</comments>
		<pubDate>Sun, 09 Oct 2011 06:26:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=403</guid>
		<description><![CDATA[Join our startup workshop in Manchester on 12th Oct, 5pm]]></description>
			<content:encoded><![CDATA[<p><strong>Join our <a href="http://www.enterprisefreelancefair.co.uk/startup-manchester">startup workshop in Manchester</a> on 12th Oct, 5pm</strong></p>
]]></content:encoded>
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		<item>
		<title>Business Accelerator &#8211; Idea Alive &#8211; launching in Englands North West soon&#8230;</title>
		<link>http://www.mediamodo.co.uk/2011/09/business-accelerator-idea-alive-launching-in-englands-north-west-soon/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=business-accelerator-idea-alive-launching-in-englands-north-west-soon</link>
		<comments>http://www.mediamodo.co.uk/2011/09/business-accelerator-idea-alive-launching-in-englands-north-west-soon/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 09:34:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Media Modo]]></category>
		<category><![CDATA[business accelerator]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[startups strategy]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=398</guid>
		<description><![CDATA[Media Modo is close to agreeing the delivery of a business accelerator for digital and knowledge based startup businesses in the North West of England. Final location is currently under discussion and the accelerator site is available in beta here &#8211; idea alive - business accelerator. The Idea Alive business accelerator will include important invovations [...]]]></description>
			<content:encoded><![CDATA[<p>Media Modo is close to agreeing the delivery of a <a title="business accelertor north west england manchester liverpool chester" href="http://www.ideaalive.co.uk" target="_blank">business accelerator for digital and knowledge based startup businesses in the North West of England</a>.</p>
<p>Final location is currently under discussion and the accelerator site is available in beta here &#8211; <a title="Idea Alive" href="http://www.ideaalive.co.uk" target="_blank">idea alive </a>- business accelerator.</p>
<p>The Idea Alive business accelerator will include important invovations in the concept in that Idea Alive is the first business accelerator that will seek solo entrepreneurs with good ideas &#8211; and aims to work with the inventors to build brilliant businesses prior to and during the accelerator programme. We can achieve this by engaging the <a title="entrepreneur and executive team tool" href="http://www.eteamtool.com" target="_blank">entrepreneur and executive team tool</a> &#8211; eTeamTool.</p>
<p>Lastly, the accelerator programme is part-time &#8211; hence, there is no need to give up jobs or freelance incomes in order to attend &#8211; and therefore, there is no requirement for very early stage funding.</p>
]]></content:encoded>
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		<title>eTeamTool Trialled at Springboard Startup Accelerator</title>
		<link>http://www.mediamodo.co.uk/2011/07/eteamtool-trialled-at-springboard-startup-accelerator/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=eteamtool-trialled-at-springboard-startup-accelerator</link>
		<comments>http://www.mediamodo.co.uk/2011/07/eteamtool-trialled-at-springboard-startup-accelerator/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 09:36:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media Modo]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[eteamtool]]></category>
		<category><![CDATA[executive team tool]]></category>
		<category><![CDATA[startup strategy]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=378</guid>
		<description><![CDATA[<p><a href="http://www.mediamodo.co.uk/wp-content/uploads/2011/07/springboard-logo.jpg"></a></p>
]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.mediamodo.co.uk/wp-content/uploads/2011/07/springboard-logo.jpg"><img class="alignright size-full wp-image-377" title="springboard logo" src="http://www.mediamodo.co.uk/wp-content/uploads/2011/07/springboard-logo.jpg" alt="springboard logo" width="232" height="40" /></a>Media Modo&#8217;s ground breaking </strong><a title="Executive Team Tool" href="http://www.eteamtool.com" target="_self"><strong>eTeamTool</strong></a><strong> has been trialed at the Springboard Accelerator programme &#8211; based in University of Cambridge&#8217;s IdeaSpace incubator.</strong></p>
<p>Neil Lewis said &#8220;early stage teams undergo huge amounts of stress and hence the eTeamTool can be used to help those teams resolve their talent issues and provide a structured way forward to grow their talent and business in parallel.&#8221;</p>
<p>&#8220;The results of the assessment is that all teams shifted their focus into resolving the team issues that were holding them back from achieving their potential. For one company, this meant working better together and seeking the outside perspective of an experienced chairman. For a second company the CEO acknowledge the need for leadership coaching and the third team was able to define the kind of Sales and Marketing Founder/ CEO that they are looking for&#8221;.</p>
]]></content:encoded>
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		<title>Executive Team Tool, coming soon</title>
		<link>http://www.mediamodo.co.uk/2011/04/executive-team-tool-coming-soon/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=executive-team-tool-coming-soon</link>
		<comments>http://www.mediamodo.co.uk/2011/04/executive-team-tool-coming-soon/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 13:31:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Publishing]]></category>
		<category><![CDATA[eteamtool]]></category>
		<category><![CDATA[executive team tool]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/2011/04/executive-team-tool-coming-soon/</guid>
		<description><![CDATA[<p><a href="http://www.mediamodo.co.uk/wp-content/uploads/2011/04/eTeam_Avatar_21.jpg"></a><a href="http://www.mediamodo.co.uk/wp-content/uploads/2011/04/eTeam_Avatar_21.jpg"></a><a href="http://www.mediamodo.co.uk/wp-content/uploads/2011/04/eTeam_Avatar_2.jpg"></a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mediamodo.co.uk/wp-content/uploads/2011/04/eTeam_Avatar_21.jpg"><img class="alignright size-full wp-image-364" title="eTeam_Avatar_2" src="http://www.mediamodo.co.uk/wp-content/uploads/2011/04/eTeam_Avatar_21.jpg" alt="eTeam_Avatar_2" width="162" height="162" /></a><strong>Too many business investments fail</strong>. Whether the decision is for funding, giving up equity, investment of time or resources, we need a better way.</p>
<p>So, how do we make better investment decisions?</p>
<p><strong>Answer, the Executive Team Tool. Coming soon&#8230;</strong></p>
<p>If you would like an early taster of this new product, <a title="executive team tool" href="/contact" target="_blank">please contact us&#8230;</a></p>
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		<title>New dates for Enterprise Freelance Fair 2011</title>
		<link>http://www.mediamodo.co.uk/2011/01/new-dates-for-enterprise-freelance-fair-2011/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-dates-for-enterprise-freelance-fair-2011</link>
		<comments>http://www.mediamodo.co.uk/2011/01/new-dates-for-enterprise-freelance-fair-2011/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 13:50:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Media Modo]]></category>
		<category><![CDATA[enterprise freelance fair]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=340</guid>
		<description><![CDATA[The Brookson Enterprise Freelance Fair will run again on 16th February 2011 in Manchester 16th March 2011 in Liverpool 31st March 2011  in Cheshire / Daresbury. More information at the Enterprise Freelance Fair &#8211; bringing successful entrepreneurs and talented freelancers together.]]></description>
			<content:encoded><![CDATA[<p><strong>The Brookson Enterprise Freelance Fair will run again on</strong></p>
<p><a title="Manchester Enterprise Freelance Fair" href="http://www.enterprisefreelancefair.co.uk/manchester/" target="_blank">16th February 2011 in Manchester</a></p>
<p><a title="Liverpool freelance jobs fair" href="http://www.enterprisefreelancefair.co.uk/liverpool/" target="_blank">16th March 2011 in Liverpool</a></p>
<p><a title="cheshire - daresbury freelance jobs fair" href="http://www.enterprisefreelancefair.co.uk/cheshire/" target="_blank">31st March 2011  in Cheshire / Daresbury</a>.</p>
<p>More information at the <a title="Enterprise Freelance Job Fair" href="http://www.EnterpriseFreelanceFair.co.uk" target="_blank">Enterprise Freelance Fair &#8211; bringing successful entrepreneurs and talented freelancers together.</a></p>
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		<title>Coming soon &#8211; Entrepreneur Team Tool</title>
		<link>http://www.mediamodo.co.uk/2010/11/coming-soon-startup-sweetspot/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=coming-soon-startup-sweetspot</link>
		<comments>http://www.mediamodo.co.uk/2010/11/coming-soon-startup-sweetspot/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 19:19:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Media Modo]]></category>
		<category><![CDATA[Media Strategy]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[digital publishing]]></category>
		<category><![CDATA[digital start up]]></category>
		<category><![CDATA[startup strategy]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=303</guid>
		<description><![CDATA[Following on from the research that is being finalised at Manchester Business School and the success of the Enterprise Freelance Fairs, Media Modo will shortly be launching a tool to help founders and startup entrepreneurs to commercialise their products and services with greater success and less cost. This new service will help the founder to [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Following on from the research that is being finalised at Manchester Business School and the success of the <a title="Enterprise Freelance Job Fairs" href="http://www.EnterpriseFreelanceFair.co.uk" target="_blank">Enterprise Freelance Fairs</a>, Media Modo will shortly be launching a tool to help founders and startup entrepreneurs to commercialise their products and services</strong> <strong>with greater success and less cost.</strong></p>
<p>This new service will help the founder to bring his or her products and services to market in the most efficient way possible, both in terms of cash required but also (if necessary) the amount of equity that needs to be shared.</p>
<h2>The Entrepreneur Team tool will help <strong>investors and entrepreneurs&#8230;</strong></h2>
<p><strong>- understand the unique role that the founding entrepreneur plays in their business</strong> by identifying their sweet spot and defining any weaknesses and gaps in the business team</p>
<p><strong>- calculate the cost (in cash or equity terms) of filling those gaps</strong> and considering alternative strategic options so that we can identify the sweetspot between sharing equity, raising funding and losing control</p>
<p><strong>- recruit any gaps and/ or create a balanced entrepreneurial management team</strong>, that will capture the interest of investors and share just enough equity to deliver the cash funding without taking away the motivation of the founder</p>
<p>For more information, please <a title="Entrepreneur Team Tool" href="http://www.eteamtool.com" target="_blank">visit eTeamTool.com</a>.</p>
]]></content:encoded>
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		<title>Freelancers meet Entrepreneurs, Startups, Agencies and Media &#8211; and vice versa</title>
		<link>http://www.mediamodo.co.uk/2010/11/freelancers-meets-startups-startups-meet-freelancers/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=freelancers-meets-startups-startups-meet-freelancers</link>
		<comments>http://www.mediamodo.co.uk/2010/11/freelancers-meets-startups-startups-meet-freelancers/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 06:43:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Media Modo]]></category>
		<category><![CDATA[enterprise freelance fair]]></category>
		<category><![CDATA[freelancing]]></category>
		<category><![CDATA[Startups]]></category>

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		<description><![CDATA[We&#8217;ve recently launched the hugely successful Enterprise Freelance Fairs &#8211; sponsored by Brookson accountancy services. Come and find out why we are achieving 100% approval ratings at Manchester, UK on 9th November 2010, and Daresbury/ Cheshire on 19th November 2010. www.EnterpriseFreelanceFair.co.uk]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve recently launched the hugely successful Enterprise Freelance Fairs &#8211; sponsored by Brookson accountancy services.</p>
<p>Come and find out why we are achieving 100% approval ratings at</p>
<p><a href="http://www.EnterpriseFreelanceFair.co.uk">Manchester</a>, UK on 9th November 2010, and<br />
<a href="http://www.EnterpriseFreelanceFair.co.uk">Daresbury/ Cheshire</a> on 19th November 2010.</p>
<p><a href="http://www.EnterpriseFreelanceFair.co.uk">www.EnterpriseFreelanceFair.co.uk</a></p>
]]></content:encoded>
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		<title>Can we improve the quality of business conversation?</title>
		<link>http://www.mediamodo.co.uk/2010/10/can-we-improve-the-quality-of-conversation/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=can-we-improve-the-quality-of-conversation</link>
		<comments>http://www.mediamodo.co.uk/2010/10/can-we-improve-the-quality-of-conversation/#comments</comments>
		<pubDate>Sat, 16 Oct 2010 16:18:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Media Strategy]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[business events]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[enterprise freelance fair]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=289</guid>
		<description><![CDATA[<p><strong>The web is good for somethings.</strong></p>
<p>If I have a spanner, but don't have a nut that fits - the internet will help me find nuts and someone who can supply them - quickly and cheaply. Great!</p>
<p>But, if I have a business and that business is not growing how I want it to grow - can the internet help? No, not really. I can't search for 'business growth' and expect to find the solution.</p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mediamodo.co.uk/wp-content/uploads/2010/10/square-peg-round-hole.jpg"><img src="http://www.mediamodo.co.uk/wp-content/uploads/2010/10/square-peg-round-hole.jpg" alt="square peg round hole" title="square peg round hole" width="300" height="300" class="alignright size-full wp-image-293" /></a><strong>The web is good for somethings.</strong></p>
<p>If I have a spanner, but don&#8217;t have a nut that fits &#8211; the internet will help me find nuts and someone who can supply them &#8211; quickly and cheaply. Great!</p>
<p>But, if I have a business and that business is not growing how I want it to grow &#8211; can the internet help? No, not really. I can&#8217;t search for <em>&#8216;business growth&#8217;</em> and expect to find the solution.</p>
<p>So, for product buying the internet is great &#8211; but where the solution is not yet defined &#8211; or where they may be multiple possible solutions &#8211; then the internet doesn&#8217;t really work.</p>
<h2>Square hole &#8211; square shape</h2>
<p>Do you remember that child&#8217;s game where the child has a plastic table with different shaped holes in it? And the purpose is to find the blocks that fit each different shape? So, the round shape goes in the round hole, the star shape in the star hole and the square shape in the square hole?</p>
<p>Well, the internet (or database searching on the internet) is rather like the square shape, square hole problem solving.</p>
<p>But can it go further?</p>
<p>May be it can &#8211; and this is the key aim of the semantic web which seeks to find more subtle meaning in searches and matching.</p>
<p>But, the reality is that after more than a decade of email, massive increase in mobile telephony and wonderful google search algorithms, we still do business by meeting people &#8211; face to face &#8211; in a similar way.</p>
<p>So, as with so many things, can the internet replace our existing ways of working? No &#8211; but it certainly supplement with new ways of working and support existing ones more effectively.</p>
<p><strong>In fact, the key benefit of face to face meetings isn&#8217;t reduced or replaced by the internet &#8211; so long as those face to face meetings are of a high quality.</strong></p>
<p>And that is now the key question for any business meeting &#8211; how good (or what quality) were the conversations?</p>
<p>The low value meetings can easily be replaced by the ability of the internet &#8211; through search or social media &#8211; to match people.</p>
<p>Hence, Media Modo has been developing high quality face to face business events whilst seeking to use the internet to support and enhance the after-effect of those events. These events began with connecting freelancers <a title="Enterprise Freelance Job Fair" href="http://www.enterprisefreelancefair.co.uk" target="_blank">in the creative, media, digital and marketing sector meeting potential hirers and entrepreneurs (Enterprise Freelance Fair)</a> but will shortly expand to include face to face encounters between investors and start ups.</p>
<p>However, the key for both events is this &#8211; can we improve the quality of conversation?</p>
<p>We believe we can &#8211; and we do this via a mix of workshoping and pre-event profiling.</p>
<p>These two elements &#8211; combined &#8211; help to ensure that attendees are put in the right frame of mind to do business &#8211; and share a common language or grammar on how to talk to each other.</p>
<p>Okay, this sounds a bit technical &#8211; let me explain it more simply. How good are you at picking out the 5 best people to speak to in a room of 50 delegates? And, when you&#8217;ve found them, how do you make the few minutes of talk useful and directed to offering business problem solutions?</p>
<p>Well, even the very best networkers find this difficult &#8211; but if there was some way of doing this &#8211; without having to become an expert networker &#8211; then wouldn&#8217;t that improve the quality and value of the business event?</p>
<p>Okay &#8211; for this, Media Modo are developing unique profiling algorithms and training/ workshop structures and then integrating these into existing and new events.</p>
<p>If you&#8217;d like to know more or hear how we can help you improve your business events, then please <a href="http://www.mediamodo.co.uk/contact-us/" target="_blank">get in touch</a>.</p>
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		<title>Can you make money from the iPad?</title>
		<link>http://www.mediamodo.co.uk/2010/09/can-you-make-money-from-the-ipad/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=can-you-make-money-from-the-ipad</link>
		<comments>http://www.mediamodo.co.uk/2010/09/can-you-make-money-from-the-ipad/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 07:11:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media Modo]]></category>
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		<category><![CDATA[making money with the iPad]]></category>
		<category><![CDATA[selling publishing brands online]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=260</guid>
		<description><![CDATA[<p><strong>How good is the iPad? And can anyone make money from it?</strong></p>
<p>We've had a couple of months now to use the tool and download loads of applications (or mini programs) whilst using it to surf the internet and access email.</p>
<p>So, how good is it? Will it make money - for anyone - and if so, who?</p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mediamodo.co.uk/wp-content/uploads/2010/02/ipad.jpg"><img src="http://www.mediamodo.co.uk/wp-content/uploads/2010/02/ipad-272x300.jpg" alt="ipad" title="ipad" width="272" height="300" class="alignright size-medium wp-image-171" /></a><strong>How good is the iPad? And can anyone make money from it?</strong></p>
<p>We&#8217;ve had a couple of months now to use the tool and download loads of applications (or mini programs) whilst using it to surf the internet and access email.</p>
<p>So, how good is it? Will it make money &#8211; for anyone &#8211; and if so, who?</p>
<h2>Let&#8217;s start with, is the iPad any good?</h2>
<p>Well yes, I give it a B+. That is because it liberates digital books, movies and magazines from a desk and moves them onto a easy to watch portable screen where I can &#8216;enjoy&#8217; reading / listening / watch digital media again.</p>
<p>But, I only give it a B+, and that it because if fails the beach and bath test and only just makes the bed test.</p>
<p>You see, the difference between a real (ie paper) book and a digital book (on a computer) is that the real book can be taken to the Bs &#8211; that is beach, bath, bed, bench, bus and, yes, the bog.</p>
<p>Now, the iPad is sufficiently portable to work on the bus &#8211; so great for commuters and travellers. The long battery life also supports this usage. I took mine on a 24 hour boat trip and we had fun with the games and luckily I remembered to download the latest editions of The Times and Financial Times to my iPad so I could read these on route.</p>
<p>The 10 hour battery life was more than enough.</p>
<p>The iPad also works well inside the house or office, so can be read on the sofa and, can just about be read in bed &#8211; but if you are likely to fall asleep with your nightly read you might prefer a softback book or newspaper to land on your nose.</p>
<p>The iPad can be used outside, especially if you can avoid very bright days, and I used it to navigate myself around Manchester, UK´s city centre using the excellent google maps (not too much risk of a bright day in Manchester).</p>
<p>However, where the iPad doesn&#8217;t work is on the beach. The sun is too bright, the sand too course, and whilst you worry about dropping or having it stolen the real risk is the humidity, or heaven forbid, a wave.</p>
<p>At the end of the day, the iPad is a beautifully designed but sensitive instrument. It is remarkably light, but still much heavier than a paperback and weighs more like a hard back.</p>
<p>So, it scores a B+. It is a remarkable leap forward for digital publishers and hence, it rightly creates lots of excitement.</p>
<h2>Who will make the money?</h2>
<p>However, the iPad is only as good as the software/ content / media / apps which you load onto it. So, the future of the iPad depends on what we fill our iPads with and whether the publishers can turn a profit.</p>
<p>A failure to turn a profit for publishers &#8211; or at least generate significant revenues &#8211; will turn the iPad into a desert. In otherwords, if publishers of games, books, movies, music, books or information or digital tools can&#8217;t make money, they won&#8217;t develop and so the things you can do with your beautiful iPad will be nothing.</p>
<p>Okay, so who will make the money? In the first instance Apple &#8211; but the success of this new medium and therefore Apple&#8217;s long term profitability will depend on users buying all the digital media they can.</p>
<p>Don&#8217;t forget, Apple also takes a huge 30% cut on anything sold through its istores. So, let&#8217;s take 3 major brands and see if they will make money with the iPad.</p>
<h3>Financial Times</h3>
<p>The FT has an excellent iPad application which is free until the end of July. When this becomes a paying product, I will subscribe. I love the ability to both see the latest data (ie like a website) but also download the current edition (to read off line, on  a plane, boat or train). The business news and need to know data of the FT makes this a &#8216;must have&#8217; for business people like myself. Yes, I will pay for this.</p>
<p>The FT iPad edition currently has a single advertiser which it has inserted into each article &#8211; so the advertising doesn&#8217;t require me to use a horrid navigation style to reach the articles I want. However, how much can the FT sell this space for? Quite a lot &#8211; but to just one advertiser?</p>
<p>Well, the ability to sell space to more advertisers depends on page views &#8211; do I reach more on the FT iPad than I used to on the FT website? I can&#8217;t measure this for sure &#8211; but I think the answer is yes.</p>
<h3>The Times</h3>
<p>The Times also has a clear iPad strategy and they can also put their online content behind a paywall which means I have to pay to read The Times one way or another. I choose to pay the iPad subscription and I&#8217;m glad I did. It is much better than an online subscription.</p>
<p>Each day I download that day&#8217;s edition and having read /scrolled it, then I am satisfied that I know all the important stories (as well as being able to see that Arsenal still haven&#8217;t signed a new goal keeper).</p>
<p>The Times&#8217; navigation works in  a different way, and it tries to force you to scroll through the pages &#8211; like flicking through the pages of a magazine &#8211; because this allows The Times to add adverts for IBM and Lloyds Bank in between the articles. I find these adverts annoying and I prefer the navigation structure of the FT &#8211; albeit that The Times will be able to measure a large increase in page views &#8211; because I am flicking through very quickly.</p>
<p>The other major development is that the opinion elements of The Times has taken a much higher profile place on the iPad edition. Some of these commentators are excellent, such as the ex-editor of The Economist, and these unique pieces of content plus the overall editorial selection of The Times will keep me as a subscriber.</p>
<p>I am, though, less confident about The Times&#8217; advertising model.</p>
<h3>Rough Guides</h3>
<p>I also downloaded the Rough Guide to Spain through Apple&#8217;s iBookstore. My advice to you: don&#8217;t!</p>
<p>The Rough Guide to Spain is very disappointing. Instead of a 600 page print book, it turns into 1500 pages on the iPad. I am constantly scrolling to find what I want but it all seems to be about Madrid.</p>
<p>I also used the search facility &#8211; to find a small spanish pueblo called &#8216;Cati&#8217; and I had a series of problems. Firstly, the village was not included (but it did feature in my 10 year old Lonely Planet Guide) and secondly, the search brought up every word that included the term &#8216;cati&#8217; so any page which included the word &#8216;communi<em><strong>cati</strong></em>on&#8217; was included. I search through all the results and after 10 minutes found that the book didn&#8217;t have what I wanted.</p>
<p>Nor did the book contain a single entry on the region of the Maestrazgo region &#8211; where I wanted to visit. This region is akin to Northumberland in the England, so is a significant omission.</p>
<p>All the iPad book did in this instance is demonstrate the lack of content and editorial organisation and that my 10 year old Lonely Planet guide was better. If I&#8217;d picked it up in a bookshop I would never have bought it.</p>
<p>So, a refund would be in order, right? Oh no, that is against Apple&#8217;s policy. So I&#8217;m stuck with a useless book that cost 15 GBP and I can&#8217;t even give it to someone else or donate to a library. Useless!</p>
<h3>Others</h3>
<p>Of course, the iPad offers lots of other media activities, free YouTube videos, Doodle Jump games, Checkers/ Draughts etc&#8230; and especially useful are the google maps which are massively improved for the ability to zoom and slide in and out of the maps.</p>
<p>So, games will work well on the iPad, but the repeat revenues will belong to the media groups.</p>
<h2>So, the iPad winners are</h2>
<p><strong>Okay, so who wins? Clearly Apple do</strong>. There are enough quality products and variety that every iPad owner will enjoy the machine and keep recommending friends and colleagues to get one too.</p>
<p>Apple also take 30% on sales &#8211; so they don&#8217;t care who wins &#8211; so long as some companies do.</p>
<p><strong>Okay, now the losers. The book publishers</strong>. These businesses face a massive increase in costs to rebuild their content to deliver value on the iPad &#8211; this is not going to be economically viable for 99% of books. A few key reference books yes &#8211; but I don&#8217;t see the Rough Guide brand surviving unless it move very quickly.</p>
<p><strong>Now the survivers. The newspapers</strong>. These media products have so much to offer, great stories, unique comment, top quality photography that adding video and live feeds is a natural next step. The FT have already done this and The Times is now including video feeds from Sky.</p>
<p>Also, News International (owners of The Times) are plugging the iPad edition massively in their print papers.</p>
<p>Yes, the traffic to The Times online website has dropped 70% since the paywall went up - but that is okay because it wasn&#8217;t generating profits anway. Better to have 30 committed readers that advertisers want to reach than 100 that don&#8217;t really know why they are on the website.</p>
<p>However, the FT will do better still. The iPad is a natural business information tool and information publishing companies will be looking to deliver their unique content into the iPad.</p>
<p>Of course, the newspapers which close down their free online content and drive the best of their traffic to iPad subscriptions will do well as they will make money whilst also getting rid of the cost burden of maintaining free services online. However, this route works better for larger media groups that also have the news and sports videos to integrate into their iPad editions.</p>
<p>The losers have to be the books. And magazines will fit somewhere in between. Specialist magazines should thrive whilst smaller national newspapers will be bought up and repurposed.</p>
<p><strong>And local newspapers</strong>? It will be tough to take these loss making businesses into a successful digital format whilst beating off competitors for the jobs, cars and property advertisers that have already corrupted their business model.</p>
<p><strong>So yes, the iPad does offer media a great opportunity, but it will also massively reform the media landscape.</strong></p>
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		<title>The Times Goes Subscription Pay Wall</title>
		<link>http://www.mediamodo.co.uk/2010/07/the-times-goes-subscription-pay-wall/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-times-goes-subscription-pay-wall</link>
		<comments>http://www.mediamodo.co.uk/2010/07/the-times-goes-subscription-pay-wall/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 06:20:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
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		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[online subscription pricing]]></category>
		<category><![CDATA[online subscription pricing strategy]]></category>
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		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=251</guid>
		<description><![CDATA[The great media experiment begins as London&#8217;s The Times and Sunday Times erects a paywall that requires online readers to subscribe. So what are they selling? Simple really, either you buy today&#8217;s edition &#8211; or you buy a subscription to all the editions this month. No atomic content sales here! No micro payments of 2p [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_255" class="wp-caption alignright" style="width: 310px"><a href="http://www.mediamodo.co.uk/wp-content/uploads/2010/07/times_home_page1.jpg"><img class="size-medium wp-image-255" title="times_home_page" src="http://www.mediamodo.co.uk/wp-content/uploads/2010/07/times_home_page1-300x256.jpg" alt="Online Looks Like a Newspaper?" width="300" height="256" /></a><p class="wp-caption-text">Online Looks Like a Newspaper?</p></div>
<p><strong>The great media experiment begins as London&#8217;s The Times and Sunday Times erects a paywall that requires online readers to subscribe.</strong></p>
<p>So what are they selling? Simple really, either you buy today&#8217;s edition &#8211; or you buy a subscription to all the editions this month.</p>
<p>No atomic content sales here! No micro payments of 2p for 1 article &#8211; no! Just as we forecast, <a title="Return to selling newspapers" href="http://www.mediamodo.co.uk/2010/03/ft-will-sell-newspapers-online-not-content/">we have returned to selling newspapers</a>!</p>
<p>Hurray!</p>
<p>The big question now is &#8211; can The Times make it work?</p>
<p>Well, time will tell &#8211; but let&#8217;s take a look at their offer. You have two choices</p>
<ul>
<li>£1 for a day pass (ie today&#8217;s edition) &#8211; sold rather like WiFi access is sold &#8211; on a time limited basis.</li>
</ul>
<p>or</p>
<ul>
<li>£1 for 30 days (ie a subscription) &#8211; with repeat billing at £2 per week after the first month &#8211; or £8.66 per month.</li>
</ul>
<p>So what does this tell us about strategy?</p>
<p>Clearly, everyone will choose the £1 for 30 days over the £1 for one day! So, the pricing is designed to turn us into subscribers.</p>
<p>And, what are we subscribing to? A £104 per year subscription. Is that a lot or a little? Well, my Economist subscription renewal has just arrived and I&#8217;m offered a 47% discount which means I pay £108 per year.</p>
<p>Practically the same then!</p>
<p>What is interesting is how this relates to buying copies at the newstand. Each copy would cost £1 during weekdays and £1.50 for the Saturday paper. The Sunday Times costs £2.</p>
<p>So, add it all up and you &#8216;could&#8217; spend £442 per year on buying every copy of The Times and The Sunday Times. So, will the offer be shown as 77% off? Well, maybe, but who buys every copy every day? Perhaps a library &#8211; but no sane individual?</p>
<p><strong>Hence, there would appear to be a growing practice of charging just over £100 for an annual subscription for a quality news feed.</strong></p>
<p>And it fits well &#8211; because even if you took the view that you would only buy the paper 3 times per week plus the a Sunday paper &#8211; and not holidays &#8211; so 48 weeks of the year &#8211; your annual cost would still be £240.</p>
<p>And, of course, this subscription gives you access to the mobile (iphone) edition too &#8211; which, if bought through a different iPad subscription is a more expensive £9.99 per month. Now, the iPad edition is not great to navigate &#8211; the FT does a far better job &#8211; but that is another story.</p>
<p>The point is that the current pricing model adopted by The Times makes internet buying of newspapers a bargain!</p>
<p>Great &#8211; so the pricing strategy is clear &#8211; and is based on The Economist superbly successful subscription model. Now, will it work?</p>
<p>Want me to get off the fence and answer that? Well, of course, I have to say yes.</p>
<p>Why? Simply, the pricing is very attractive but also based on very sound principles &#8211; The Economist probably the best selling subscription product in the world and people are already paying for it &#8211; and The Times have taken a leaf out of their book (or newspaper).</p>
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		<title>Do iPad or Don&#8217;t I?</title>
		<link>http://www.mediamodo.co.uk/2010/06/do-ipad-or-dont-i/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-ipad-or-dont-i</link>
		<comments>http://www.mediamodo.co.uk/2010/06/do-ipad-or-dont-i/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 14:26:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Media Strategy]]></category>
		<category><![CDATA[Online Publishing]]></category>
		<category><![CDATA[mobile strategy]]></category>
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		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=245</guid>
		<description><![CDATA[Ooohhh the iPad! On one hand &#8211; 2 million boxes shifted worldwide &#8211; so far. On the other hand, slight disappointment. Hmmm&#8230;. Do I, don&#8217;t I? Do I get an iPad, or not? Well, at a basic level, yes, I want one. Just to be a part of the hype and excitement. But, there is [...]]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_248" class="wp-caption alignright" style="width: 310px"><a href="http://www.mediamodo.co.uk/wp-content/uploads/2010/06/ipad.jpg"><img src="http://www.mediamodo.co.uk/wp-content/uploads/2010/06/ipad-300x179.jpg" alt="do ipad or don&#039;t I?" title="ipad" width="300" height="179" class="size-medium wp-image-248" /></a><p class="wp-caption-text">do ipad or don't I?</p></div><strong>Ooohhh the iPad!</strong></p>
<p>On one hand &#8211; 2 million boxes shifted worldwide &#8211; so far.</p>
<p>On the other hand, slight disappointment.</p>
<p>Hmmm&#8230;.</p>
<p>Do I, don&#8217;t I? Do I get an iPad, or not?</p>
<p>Well, at a basic level, yes, I want one. Just to be a part of the hype and excitement.</p>
<p>But, there is a version two coming very soon &#8211; the data plans that go with the iPad are currently rubbish and duplicate my existing plans&#8230; and then there are all the competitor products coming in the Autumn too.</p>
<p>Okay, so we are in business &#8211; a tablet device will be mine before the end of the year.</p>
<p>But who&#8217;s? iPad doesn&#8217;t run flash &#8211; that&#8217;s kind of annoying. Nor, as my daughter tells me, does it allow me to listen to music whilst reading a digital book &#8211; that is a shame (unless I hack it, of course).</p>
<p>But worse of all, Wired Magazine launched on the iPad last week and didn&#8217;t quite live up to its billing &#8211; and its You Tube videos of how it might look and feel on an iPad.</p>
<p>The complaints? Well, it took too long to download, the experience was poor &#8211; although the design was brilliant. <a title="gloss magazines not yet working on the ipad" href="http://www.scribemedia.org/2010/05/20/magazine-ipad-apps-weve-played-this-game-before/?goback=.anh_125214">Check this site for a further discussion of why the tradition high gloss magazine isn&#8217;t translating directly onto the iPad</a>.</p>
<p>So, there we have it &#8211; the new digital magazine format &#8211; designed for tablet devices &#8211; is still up for grabs. No one, has, yet delivered the slam dunk digital magazine on this format. But somehow, there has been pretty broad acceptance that the future lies with tablets &#8211; for reading and enjoying media.</p>
<p>And there lies the opportunity &#8230;.</p>
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		<title>Rags to Wreckages Offers Successful Entrepreneurs Free 7 Point Business Growth Plan</title>
		<link>http://www.mediamodo.co.uk/2010/05/rags-to-wreckages-offers-successful-entrepreneurs-free-7-point-business-growth-plan/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=rags-to-wreckages-offers-successful-entrepreneurs-free-7-point-business-growth-plan</link>
		<comments>http://www.mediamodo.co.uk/2010/05/rags-to-wreckages-offers-successful-entrepreneurs-free-7-point-business-growth-plan/#comments</comments>
		<pubDate>Tue, 04 May 2010 19:53:03 +0000</pubDate>
		<dc:creator>sarah</dc:creator>
				<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Rags to Wreckages]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[freelancer]]></category>
		<category><![CDATA[Successful Entrepreneur]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=238</guid>
		<description><![CDATA[Rags to Wreckages, the new digital magazine for successful entrepreneurs, has put together a free 7 Point Plan on How to Grow Your Business in 2010.  The 7 Point Plan, which is delivered in seven short and to-the-point online video clips, focuses on how successful entrepreneurs are moving ahead and starting to grow their businesses again, now that the worst of the recession is over but given that we are left with a very different economic environment.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ragstowreckages.com/">Rags to Wreckages</a><strong>, the new digital magazine for </strong><a href="http://www.ragstowreckages.com/about/">successful entrepreneurs</a><strong>, has put together a </strong><a href="http://www.ragstowreckages.com/2010/04/7-point-plan-on-how-to-grow-your-business-in-2010/">free 7 Point Plan on How to Grow Your Business in 2010</a><strong>.  The 7 Point Plan, which is delivered in seven short and to-the-point online video clips, focuses on how successful entrepreneurs are moving ahead and starting to grow their businesses again, now that the worst of the recession is over but given that we are left with a very different economic environment.</strong><strong> </strong></p>
<p>Successful and would-be successful entrepreneurs can access several video clips containing the first few points of the 7 Point Plan – ‘Accepting today’s business reality’, ‘Rapid product and service innovation’ and ‘Creating a local pool of freelance talent’ – at <a href="http://www.ragstowreckages.com/">www.ragstowreckages.com</a>. To access the remaining four points from the plan, they will need to sign up to the free <a href="http://www.ragstowreckages.com/free-chapter/">Rags to Wreckages Successful Entrepreneur newsletter</a>. The newsletter delivers a helpful monthly digest of all the latest news and feature articles on the Rags to Wreckages website.</p>
<p>Subsequent video clips will cover business overheads, marketing innovation, business efficiencies and ‘you’.</p>
<p><strong>Digital magazine</strong> <a href="http://www.ragstowreckages.com/"><em>Rags to Wreckages… to Riches</em></a> <strong>offers business strategy advice to successful and would-be successful entrepreneurs based on the premise that we can learn more from our mistakes than our successes. It offers short, insightful articles on various topics, from business goal setting, to outsourcing, and the benefits of keeping a business lean.</strong><strong></strong></p>
<p>Neil Lewis, publisher of Rags to Wreckages and partner of its parent company <a href="http://www.mediamodo.co.uk/">MediaModo</a>, says:<strong> </strong>“As business leaders, we are living in difficult times – we have less cash and fewer resources, but have the same need to grow. Added to that, we know that government cuts to spending are inevitable and will impact at least some of our customers if not our businesses directly.  Surviving is all about flexibility and speed. At Rags to Wreckages we’ve looked at how successful entrepreneurs are preparing to weather the storm and we share these insights in our 7 point plan.”</p>
<p>– Ends –</p>
<h2>Notes for editors</h2>
<p><strong><br />
About Neil Lewis and MediaModo</strong></p>
<p>Neil Lewis is a media entrepreneur and business leader based in the North West of England. A partner in MediaModo and the driving force behind new digital magazine <em>Rags to Wreckages to Riches</em>, Neil has over 20 years experience in publishing and investment. His specialist skills include business strategy, online publishing and media plus business investment and start-ups.<strong> </strong><strong></strong></p>
<p>Neil is soon to publish his first book <em>100 Rules for Successful Entrepreneurs</em> and also regularly speaks at university and entrepreneurial networking events where he shares what he has learnt from his experiences. MediaModo offers a contract publishing service to businesses and entrepreneurs. They also recently won a North West Development Agency grant to develop a new entrepreneurial accreditation scheme that will revolutionise the way investors and entrepreneurs work together.</p>
<p><strong>For more information on Rags to Wreckages… to Riches, visit: </strong><a href="http://www.ragstowreckages.com/">www.ragstowreckages.com</a><strong></strong></p>
<p><strong>For more information on MediaModo visit: </strong><a href="http://www.mediamodo.co.uk/">http://www.mediamodo.co.uk/</a><strong></strong></p>
<p><strong>Media contacts:</strong></p>
<p>Sarah Leatherbarrow<br />
<a href="mailto:sl@mediamodo.co.uk">sl@mediamodo.co.uk</a><br />
MediaModo<br />
Tel. 01865 861717<br />
Mob. 07900 887987</p>
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		<title>First Steps to Charging for Online News</title>
		<link>http://www.mediamodo.co.uk/2010/04/first-steps-to-charging-for-online-news/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=first-steps-to-charging-for-online-news</link>
		<comments>http://www.mediamodo.co.uk/2010/04/first-steps-to-charging-for-online-news/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 07:25:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Media Modo]]></category>
		<category><![CDATA[Media Strategy]]></category>
		<category><![CDATA[Online Publishing]]></category>
		<category><![CDATA[charging for online news]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[selling publishing brands online]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=234</guid>
		<description><![CDATA[The Times and Sunday Times are taking their first steps to charging for news. You can register at http://www.timesplus.co.uk/welcome/index.htm to get a &#8216;preview&#8217; of what is to come  &#8211; and yes, it is all about paying, but it is also about paying for the new generation of digital media. The point here is that we are [...]]]></description>
			<content:encoded><![CDATA[<p>The Times and Sunday Times are taking their first steps to charging for news.</p>
<p>You can register at <a href="http://www.timesplus.co.uk/welcome/index.htm">http://www.timesplus.co.uk/welcome/index.htm</a> to get a &#8216;preview&#8217; of what is to come  &#8211; and yes, it is all about paying, but it is also about paying for the new generation of digital media.</p>
<p>The point here is that we are about to see a new generation of digital media &#8211; perhaps partly inspired by the new devices that can carry it &#8211; but far more interactive, graphical and video based, than before.</p>
<p>Interesting development.</p>
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		<title>Wealth Manager International digital magazine launched</title>
		<link>http://www.mediamodo.co.uk/2010/04/wealth-manager-international-digital-magazine-launched/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=wealth-manager-international-digital-magazine-launched</link>
		<comments>http://www.mediamodo.co.uk/2010/04/wealth-manager-international-digital-magazine-launched/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 18:57:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Publishing]]></category>
		<category><![CDATA[contract publishing]]></category>
		<category><![CDATA[digital publishing]]></category>
		<category><![CDATA[Media Strategy]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=232</guid>
		<description><![CDATA[End of April sees the launch of Wealth Manager International. Wealth Manager International is a digital magazine published by MediaModo under contract and is aimed at the expat and offshore professional advisor. &#8220;The offshore sector is one of the fastest growing in the financial advice and services business and a magazine designed for this sector and [...]]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_243" class="wp-caption alignright" style="width: 128px"><a href="http://www.mediamodo.co.uk/wp-content/uploads/2010/04/wmi-tablet-logo.jpg"><img src="http://www.mediamodo.co.uk/wp-content/uploads/2010/04/wmi-tablet-logo.jpg" alt="Wealth Manager International" title="wmi tablet logo" width="118" height="149" class="size-full wp-image-243" /></a><p class="wp-caption-text">Wealth Manager International</p></div>End of April sees the launch of <a title="Wealth Manager International" href="http://www.wealthmanagerinternational.com" target="_self">Wealth Manager International</a>.</p>
<p>Wealth Manager International is a digital magazine published by MediaModo under contract and is aimed at the expat and offshore professional advisor.</p>
<p>&#8220;The offshore sector is one of the fastest growing in the financial advice and services business and a magazine designed for this sector and about the people in this industry is long over due&#8221; says owner Kevin Turner.</p>
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		<title>Speakers announced for innovative Enterprise &amp; Freelance Fair</title>
		<link>http://www.mediamodo.co.uk/2010/04/speakers-announced-for-innovative-enterprise-freelance-fair/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=speakers-announced-for-innovative-enterprise-freelance-fair</link>
		<comments>http://www.mediamodo.co.uk/2010/04/speakers-announced-for-innovative-enterprise-freelance-fair/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 13:59:54 +0000</pubDate>
		<dc:creator>sean</dc:creator>
				<category><![CDATA[Enterprise and Freelance Fair]]></category>
		<category><![CDATA[Press Release]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=222</guid>
		<description><![CDATA[Alex Connock, CEO of Ten Alps, will be speaking at the Enterprise &#38; Freelance Fair in Warrington. Alex will be explaining why as the co-founder, with Bob Geldof, of Ten Alps plc, he is passionate about building media businesses with freelance talent and how he has used this competitive advantage to grow Ten Alps PLC into [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="size-medium wp-image-225 alignleft" title="Alex Connock in October 2008" src="http://www.mediamodo.co.uk/wp-content/uploads/2010/04/Alex-Connock-in-October-2008-202x300.jpg" alt="Alex Connock in October 2008" width="202" height="300" />Alex  Connock, CEO of Ten Alps, will be speaking at the Enterprise &amp; Freelance Fair in Warrington. </strong>Alex will be explaining why as the co-founder, with Bob Geldof, of <a title="Ten Alps PLC" href="http://www.tenalps.com/" target="_blank">Ten Alps</a> plc, he is passionate about building media businesses with freelance talent and how  he has used this competitive advantage to grow Ten Alps PLC into one of the  fastest growing UK media companies.</p>
<p><span style="text-decoration: underline;">Alex  has been several times shortlisted as Entrepreneur of the Year. He is currently Entrepreneur in Residence at  INSEAD </span>(Fontainebleau), Governor of Manchester Metropolitan University, board member of Salford University School of Media, Northwest Vision and Media and Creative  Manchester. He is a NESTA mentor to startup media companies, working with Roughcut  TV, a comedy producer.</p>
<p>“I am delighted to be able to speak at this event as I feel that engaging freelancer talent can considerably improve business performance” explained Connock.</p>
<p>The Enterprise &amp; Freelance Fair is a brand new concept and will provide a series of  unique forums for local businesses, agencies and freelancers to meet and build relationships, with the ultimate goal of working with each other. The  fair includes two parallel workshops that will offer business attendees the opportunity to learn how freelancers can help  them gain the competitive advantage needed in today’s difficult economic climate.  Then, at the end of a briefing session, freelancers, companies and agencies will  be invited to mix, network and develop ways of collaborating and working  together.</p>
<p>To find out more about the Enterprise and Freelance Fair you can visit <a href="http://www.enterprisefreelancefair.co.uk/" target="_blank">www.enterprisefreelancefair.co.uk</a>.</p>
<p>Ends.</p>
<h2>Notes for editors &#8211; About Neil Lewis and MediaModo</h2>
<p>Neil Lewis is a media entrepreneur and business leader based in the North West of  England. A partner in MediaModo and the driving force behind new digital magazine  <em>Rags to Wreckages to Riches</em>, Neil has over 20 years experience in  publishing and investment. His specialist skills include business strategy, online  publishing and media plus business investment and start-ups.<strong> </strong></p>
<p>Neil is soon to publish his first book on 100 Rules for Successful Entrepreneurs  and also regularly speaks at university and entrepreneurial networking  events where he shares what he has learnt from his experiences. Neil and MediaModo  offer a contract publishing service to businesses and entrepreneurs. They  recently won a North West Development Agency grant to develop a new entrepreneurial accreditation scheme that will revolutionise the way investors and entrepreneurs work together.</p>
<p><strong>For more  information on the Enterprise &amp; Freelance Fair, visit: </strong><a href="http://www.ragstowreckages.com/" target="_blank">www.enterprisefreelancefair.co.uk</a><strong></strong></p>
<p><strong>For more  information on MediaModo visit: </strong><a href="/contact/" target="_blank">Please contact us</a><strong></strong></p>
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		<title>Unique business fair is launched in North West for entrepreneurs and freelancers</title>
		<link>http://www.mediamodo.co.uk/2010/04/unique-business-fair-is-launched-in-north-west-for-entrepreneurs-and-freelancers/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=unique-business-fair-is-launched-in-north-west-for-entrepreneurs-and-freelancers</link>
		<comments>http://www.mediamodo.co.uk/2010/04/unique-business-fair-is-launched-in-north-west-for-entrepreneurs-and-freelancers/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 14:07:00 +0000</pubDate>
		<dc:creator>sean</dc:creator>
				<category><![CDATA[Enterprise and Freelance Fair]]></category>
		<category><![CDATA[Press Release]]></category>

		<guid isPermaLink="false">http://www.mediamodo.co.uk/?p=227</guid>
		<description><![CDATA[An innovative business fair is being launched by Chester based Entrepreneur Neil Lewis.  Neil has had an eventful business career to date.  He successfully grew his first business to a point where it was worth approximately £12 million in 2007, but the recession has had a massive impact upon its success and it was closed [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-228" title="Neil Lewis" src="http://www.mediamodo.co.uk/wp-content/uploads/2010/04/Neil-Lewis-Photo_sm-232x300.jpg" alt="Neil Lewis" width="232" height="300" />An innovative business fair is being launched by Chester based Entrepreneur  Neil Lewis.  Neil has had an eventful business career to date.  He successfully grew his first business to a point where it was worth approximately £12 million in 2007, but the recession has had a massive  impact upon its success and it was closed last year.</p>
<p>“I’ve learnt more on the way down than the way up. The experiences you have on the  way down are curiously more interesting.  One of the greatest things I learned showed me that had I employed freelancers our vastly increased  flexibility would have enabled us to whether the storm,” explained Neil.</p>
<p>Using his experiences he has recognised that entrepreneurs and businesses, whether intermediaries such as agencies or end users, can benefit from the added  talent and flexibility that local freelancers can offer to help grow  businesses, but entrepreneurs are often unsure where to find them.  In contrast freelancers rarely get the opportunities to put themselves in front of businesses and often lack the experience to help maximize every  opportunity.</p>
<p>The Enterprise &amp; Freelance Fair is a place where businesses and agencies  will be able to meet and recruit talented local freelancers, whilst freelancers  and agencies can win better contract work and start building relationships with local companies.  The fair includes  two parallel workshops giving attendees the opportunities to learn how  freelancers can help business gain the competitive advantage needed in today’s  difficult economic climate.</p>
<p>At the end of the briefing session freelancers, companies and agencies are invited  to mix, network and develop ways to collaborate and work together.</p>
<p>“Traditionally, recruiting freelancers has been slow and difficult, and never with the  speed that is necessary to fill gaps and meet immediate needs.  To meet our  own requirement, we have begun to build extensive pools of highly talented –  <em>and local</em> – freelancers. So, <strong>the Enterprise &amp; Freelance Fair came about because we saw the need to  develop local pools of freelance talent</strong> – and we thought if we  need this to grow, then so will other entrepreneurs and business leaders – so  why not set up a workshop to help more businesses connect with freelancers”  said Neil.</p>
<p>This dynamic, information-rich day has three aims. To…</p>
<ol>
<li><strong>Help  freelancers win <span style="text-decoration: underline;">more and better business</span></strong></li>
<li><strong>Show  enterprises how local freelance talent can      offer <span style="text-decoration: underline;">low-risk business growth</span></strong></li>
<li><strong>Link  freelancers and businesses together in <span style="text-decoration: underline;">profitable      relationships</span></strong></li>
</ol>
<p><strong>The goals:</strong></p>
<ul>
<li>Freelancers:      will get at least three high-quality leads from potential clients</li>
<li>Entrepreneurs:      will meet at least three freelancers they could hire in the next  six      months</li>
</ul>
<p>The first two Enterprise and Freelance Fair’s have been confirmed at Village  Hotel, Warrington on 6<sup>th</sup> October and St David’s Park Hotel, Nr  Chester on 7<sup>th</sup> October.  For more information you can visit <a href="http://www.enterprisefreelancefair.co.uk/" target="_blank">www.EnterpriseFreelanceFair.co.uk</a>.</p>
<p>Ends</p>
<h2>Notes for editors &#8211; About Neil Lewis and MediaModo</h2>
<h2>Neil Lewis is a media entrepreneur and business adviser based in the North West of England. A partner in  MediaModo and the driving force behind new digital magazine <em>Rags to Wreckages to  Riches</em>, Neil has over 20 years experience in publishing and investment. His  specialist skills include business strategy, online publishing and media plus  business investment and start-ups.</h2>
<p>Neil is soon to publish his first book on classic entrepreneurial mistakes and also regularly speaks at university and entrepreneurial networking events  where he shares what he has learnt from his experiences. Neil and MediaModo offer  a consultancy service to businesses and entrepreneurs. They recently won a  North West Development Agency grant to develop a new entrepreneurial  accreditation scheme that will revolutionise the way investors and entrepreneurs work together.</p>
<p><strong>For more  information on the Enterprise &amp; Freelance Fair, visit: </strong><a href="http://www.ragstowreckages.com/" target="_blank">www.enterprisefreelancefair.co.uk</a><strong></strong></p>
<p><strong>For more  information on MediaModo visit: </strong><a href="../" target="_blank">http://www.mediamodo.co.uk/</a><strong></strong></p>
<p><strong>Media contacts:</strong></p>
<p>Ceridwen Hughes<br />
MediaModo</p>
<p>Email. <a href="mailto:ch@mediamodo.co.uk" target="_blank">ch@mediamodo.co.uk</a><br />
Mob. 07971 983028</p>
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