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Media’s New Life on the iPad

March 23, 2010 by admin | 0 Comment »

What media looks like on the iPad

So, what is significant about this?

… you are looking at an issue – a publication – no longer looking at atomised content – or a collective of individual pages.

What is clear is that this is a particular issue from a particular time covering all the issues, the scores, the stories and the trivia that were alive and interesting and relevant at that time.

It is an issue. It has a date. In time, it gives a glimpse of what was important back then, when it was published.

Media then, is attempting to return to its roots with its latest devises – that is publishing newspapers, magazines and books – only this time with multi-media content.

Perhaps we should have labled this post Back to the Future?

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Online Publishing | Tags: Media Strategy, Publishing Strategy, selling newspapers online, selling publishing brands online



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