Media’s New Life on the iPad
March 23, 2010 by admin | 0 Comment »
What media looks like on the iPad
So, what is significant about this?
… you are looking at an issue – a publication – no longer looking at atomised content – or a collective of individual pages.
What is clear is that this is a particular issue from a particular time covering all the issues, the scores, the stories and the trivia that were alive and interesting and relevant at that time.
It is an issue. It has a date. In time, it gives a glimpse of what was important back then, when it was published.
Media then, is attempting to return to its roots with its latest devises – that is publishing newspapers, magazines and books – only this time with multi-media content.
Perhaps we should have labled this post Back to the Future?
Online Publishing | Tags: Media Strategy, Publishing Strategy, selling newspapers online, selling publishing brands online






